How to use story telling to close the gender pay gap

It might be a new year but I’m still asking the same question … what do we need to do to close the gender pay gap? 

Particularly for women in technology.

What’s so special about women in technology? Everything and nothing.

Everything because technology has been my chosen sector for the past 30 years. Nothing because the gender pay gap is rampant across all sectors.

So what’s the story that your organisation is telling about the gender pay gap in National Storytelling Week which runs from 30 January to 6 February?

You might think of National Storytelling Week as a campaign for school children, however storytelling is an important part of our cultural heritage. And it’s a great opportunity to try something new and different to tackle the gender pay gap.

Since the beginning of time, we’ve always enjoyed storytelling. Think of the cave paintings from 80,000 years ago. Or the hieroglyphics of ancient Egypt.

So how does telling a story help you to retain and develop your female talent so that you can close the gender pay gap?

Storytelling can make a significant contribution to internal communications and employee engagement. It can be a highly effective change agent to help you introduce and advance organisational change.

Stories can stimulate people to think differently. It gives your female talent an opportunity to project a different vision of themselves in the future so that they are more likely to put themselves forward for promotion or to apply for leadership roles.

Storytelling also gives your leaders and managers a better understanding of how and why to do things differently, by providing concrete examples rather than abstract concepts, which means that you can accelerate organisational change.

If you’d like to explore how storytelling can help retain and develop your female talent, let’s talk. Whether or not this is a new concept for you, your organisation has a fabulous opportunity to use storytelling to celebrate International Women’s Day on 8 March.

If you’d like to discuss what your organisation is doing to develop and retain its female talent and close the gender pay gap, let’s talk.

Get in touch with me HERE to book a call.

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